The successful clothing brand IQ Collection leaves its distinctive (and desirable) aesthetic mark on tableware, textiles, cutlery, home objects, and even pajamas through IQ Home Collection, thanks to the incorporation of Mercedes Domecq.

One of the most elegant women in Spain ends the year with a new project: the IQ Home universe. Here she tells us how she celebrates the holidays and sees the future after her time at one of the most important fashion companies in the world.

Spanish interior design has reason to celebrate: IQ HOME, the home decor version of Inés Domenecq's brand, has just been launched. A breath of fresh air for the home with that unsurpassed sophisticated touch. A true love at first sight that can finally be seen live in its new Madrid showroom.

On a street in the El Viso neighborhood of Madrid, specifically at 11 Jorge Manrique Street, stands one of those typical buildings in the area. It's the world of IQ.

The deco line of IQ Collection, led by Mercedes Domecq, focuses on creating products that incorporate sustainable materials and artisanal techniques.

Inés Domecq launches a new brand to decorate our homes: it's called IQ Home and its pieces make all the difference.

Those who know the most about fashion are clear that you have to have nice pajamas that almost look like suits. The most elegant are those from THE IQ Home and they are a huge success in Madrid.

Sustainability comes first: if you don't need it, don't buy it, recycle if you can, and go up to the attic in search of vintage pieces that will change your interior landscape. Now, if you're in the mood to furnish your home, pay attention to the new products that interior designers and brands are offering for next year.

The new firm has collaborated with Gastón and Daniela to decorate the store-house and market items with their historical designs.